Davidoff Beach Clean Up
Beach 1 Participant
Sunday 11 September 2016 10:00
Strandallee 141, Timmendorf, 23669 Timmendorfer Strand, Allemagne
Organized by München Polarstern energie
TAKE ACTION, PROTECT THE OCEAN!
DAVIDOFF COOL WATER ENGAGES CONSUMERS TO JOIN A BEACH CLEAN-UP WITH SURFRIDER FOUDATION AT TIMMENDORFER STRAND
Mainz, August 2016 ? The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water, is now leading the way to help protect the ocean. On September 11th 2016, the brand is engaging consumers to join them for a beach clean-up together with Surfrider Foundation North Germany at Timmendorfer Strand from 10am-12am.
Meeting point for the beach clean-up will be the blue DAVIDOFF Cool Water tents at the beach (near Hotel Seeschlösschen, Strandallee 141) . We will provide the bags, gloves and cleanup equipment; the local community will provide large waste containers. Surfrider Foundation North Germany and DAVIDOFF Cool Water are looking forward to welcoming the volunteers!
One of the well-known supporters of the beach clean-up in Germany is Florian Jung (32), one of the world?s best windsurfers: ?To really make a difference in sustainable ocean conservation, we have to change the way we think and take action. We are happy about each and every volunteer who will join us at Timmendorfer Strand.? Given that 80 percent of pollution in the marine environment comes from land and that by 2050 current estimates indicate that the ocean will contain more plastic than fish when measured by weight, beach clean-ups are one way ? along with simple lifestyle changes ? that individuals can take action.
SUSTAINABLE ENGAGEMENT TO PROTECT THE OCEAN
For DAVIDOFF Cool Water ? embodying coolness and oceanic freshness like no other scent ? the protection of the ocean is an utmost concern: Since 2012, DAVIDOFF Cool Water?s ?Love the Ocean? campaign supports the National Geographic Society?s Pristine Seas project, which aims to protect 10% of the world?s ocean by 2020. Since then, DAVIDOFF Cool Water has supported 14 Pristine Seas expeditions, which informed the establishment of five marine protected areas, totalling over 1.7 million square kilometres or 2.18 percent of the world?s ocean.
With worldwide beach clean-ups e.g. in San Diego, U.S.A., or the planned initiative at Timmendorfer Strand, DAVIDOFF Cool Water aims to complement this impressive progress on a local level.